Chicago’s new Moxy hotel appears to live up to its name. From the bold, industrial-chic design to a bevy of playful touches (press a button on the retro phone to hear a bedtime story — naughty or nice), moxie abounds in this 156-room property that opens today in River North.
“Our target audience is what we call ‘fun hunters,’” general manager Rob Mastro said during a recent sneak peek of Moxy Chicago Downtown. “They’re not going to stay in their room all night. They want to get out and explore or hang out with us downstairs.”
The afternoon glow of a sinking sun peeks through Albert Friedman's office, backlighting a bookcase filled with green, blue, and caramel-colored glass bottles still frosty from the Great Chicago Fire that glazed them more than a century ago.